Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you. In some ways its outside your control, but you obviously have some influence over it.
If you type an email, you're branding yourself. If you have a conversation with a friend or family member, you're branding yourself. How you dress, what you eat, and how you talk all contribute to your brand.
Think of your brand as the summation of all the associations about you that are stored in people's minds.
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