Both in Germany and the United States informed the traditional address book publishers of digital printing. A recent study predicts a decline in turnover of nearly 40 percent in a few years. German publishers also need to attract hot. With the address books in print form is slowly but surely come to an end, which until now has noticed the sinking is very close.
The start, as in so many things from the United States. According to estimation of the market researchers at Borrell Associates, industry sales of books printed in the next five years by 39 percent - five million U.S. dollars 2013 - zurückgehen.
Aber dead is the regional marketing is not the case. Just went on the Internet. Should the turnover of printing the stock market comes, these are by online advertising - especially search advertising, and videos - recovered. Currently, video ads generated 1.4 billion U.S. dollars in 2013, spending to 7.6 million.
Even Germany is not far removed from colleagues. As a sample analysis of the Address Book publishers have little bearing on the strategies to compete against digital approach. Significantly, this would be, as a few days ago, Google's sales cooperation with the Editorial Local Info Telegate announced
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