Competitor Intelligence & Analysis

In recent years, market growth of many industries has slowed and markets have matured or, in some cases, become more protective. It is, therefore, the only way for many companies in many industries to grow is at the expense of their competitors. Many large companies in the world, including in Indonesia, are turning to competitive intelligence (CI) for input into their strategic management system and decision making. However, CI skills and capabilities are not built overnight; it takes years of hands-on experience to conceive a credible, reliable, and visionary CI specialist before he/she is ready to take full responsibilities. This is not aimed to short cut the process; it rather provides correct platform and analytical skills - the skills needed during execution .i.e. tactical logic skills to direct the field executors for those who are in charge of building an integrated CI capability within an institution in order to win market competition.

Managers in directing, collecting, compiling, cataloguing, analyzing and communicating data to build competitive market knowledge, and educate us to be fully equipped to develop and execute marketplace strategy. Objectives To develop an integrated CI capability, build competitors analysis skills and practice analytical techniques.
The focus is addressing 4 (four) key elements of Integrated Competitive Intelligence activities which include determining scope of competitive intelligence efforts; gathering competitor data; performing competitor analysis; and synthesizing into strategic action.
To understand how to use information about the competitor and the competition in making more effective and profitable decisions.
That an established competitive intelligence system and capability within a corporation with correct definition of competitors are crucial element in winning today's fierce market competition.