Serving customers is a task that is at once exciting and noble. However, this can only be realized if we are to realize the meaning and importance of the task are happy with the work we do. While happiness itself can only be realized if we have the right framework to think of our work.
Various constraints and problems of the services that occur during this indeed comes from a framework of thinking that we focus solely on the material benefits. We are not able to see a more mature perspective and look in the real work.
